Coryndon Luxmoore

Buildium Personas

  • Year
    • 2013-2015
  • Market
    • Real Estate & Property Management
    • Saas Software, Small Business
  • Design Team Members
    • Coryndon Luxmoore, UX Leadership
    • Tomasz Miaskiewicz, Research and Analysis
    • Saro Iskenderian, Product Management
What I have learned over the last few years is that personas don’t have to be fake windsurfing grandma’s. They can transform big data into easy to understand composite customers that will allow you to scale your understanding of the customer across the design team and a growing company.
Scaling empathy with personas from Coryndon Luxmoore