Work

  • IDEXX - kittytest.com

    IDEXX - kittytest.com

    A web application developed for IDEXX that allows cat owners and vets to see the prevalence of three common feline diseases in their local area and learn how to protect their pet. The interface style and data presented is customized to the information provided by the user.

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  • Con-way Racing

    Con-way Racing

    Con-way Freight was looking to relaunch thier NASCAR presence with a new driver and a new web presence that allowed for immediate updates and a more dynamic and aggressive look. The new site offers up photos, videos, and podcasts for the visitors that are easily updated by the racing team through the custom CMS.

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  • Con-way Racing Content Management System (CMS)

    Con-way Racing Content Management System (CMS)

    The Con-way Racing CMS was designed to support the racing staff in publishing content in a simple and timely manner. The interface was customized on top of a standard Ruby-on-Rails platform to allow novice users access to the most common tasks relocating advanced development features to a secondary location.

  • CVS Pharmacy

    CVS Pharmacy

    CVS relaunched their website in the summer of 2008 with a greatly enhanced online pharmacy. As part of the larger design team I was responsible for the information architecture and usability of the new online pharmacy, store finder, and homepage.

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  • Health Dialog Personal Health Assessment

    Health Dialog Personal Health Assessment

    Health Dialog was looking to redesign and reposition and modernize their Personal Health Assessment (PHA) product to better position it in the marketplace. The team worked to transform the traditional PHA survey into a product that benefited the end user by allowing them to participate in the creation of a health plan. The simple three point plan offers the user health information along with relevant online and offline employer/insurance wellness programs.

  • Zoravor

    Zoravor

    Saro Iskendarian was looking to create an identity for his new consulting firm Zoravor. He named the company Zoravor after the word "power" in Armenian and was looking to continue the nod to his heritage in the larger company identity. The final logo and identity incorporated elements of the Armenian flag and mount Ararat while creating a unique mark for the company.

  • L.L. Bean Call Center

    L.L. Bean Call Center

    Over several years I worked with L.L.Bean to redesign their call center user interface. The redesigned application has delivered improvements in customer and employee satisfaction, and have reduced call center training costs by over 50%.

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  • Redbird SecretSpace Application

    Redbird SecretSpace Application

    Redbird had a unique encryption and file transport technology for the protection of confidential information being transmitted over the internet. The technology allowed users to hide data within images and spreadsheet files with no apparent change to the original files. We designed a functional demonstration application for Windows XP to allow potential customers to test the technology before incorporating it into their IT infrastructure.

    View full static prototype
    (Note: Application is launched from the "folder" shortcut on the desktop and the decoder from the SecretSpace Decoder icon.)

  • NYISO

    NYISO

    The New York Independent System Operator (NYISO) was engaged in a major effort to enhance and upgrade their marketplace systems. This included the evaluation of their current overall brand and user perception of the existing systems resulting in a major initiative to redesign their market scheduling software.

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    View full static prototype

  • Staples

    Staples

    Staples embarked on a major redesign of their eCommerce site in 1999. The launch of the new site expanded the product selection from 30,000 to 130,00 items and resulted in an immediate 20% increase in sales.

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  • BankBoston Online Account Opening Tool

    BankBoston Online Account Opening Tool

    BankBoston (now Bank of America) was looking to experiment with selling consumer banking accounts online as part of their larger migration to internet based transactions. The first attempt in 1998 was the Online Account Opening tool that provided advice and the ability to open checking, savings, and CD accounts online. I incorporated in-context help, product up-selling, and a simple step by step process to guide customers to the right account for their needs.

  • BankBoston Personal Financial Services

    BankBoston Personal Financial Services

    BankBoston (now Bank of America) needed to update the Personal Financial Services section of their current website. The new site needed to give them a fresh more personal look along with new content providing banking and financial advice.