Coryndon Luxmoore

Experience

Employment

Lead UX Architect — Mortgage Builder, December 2015 – Present

  • Development of a modern mortgage origination experience and product line
  • Management of a customer facing product vision
  • Built baseline personas and conducted initial customer interviews
  • Rapid redesign and development of marketing site to modernize company brand
  • Created a common visual language for UI components
  • Updated the look and features for an MVP tool to assist lenders and closing agents

VP User Experience Buildium, Boston, MA, February 2011-July 2015

  • Modernized the information architecture and brand of the Buildium application allowing the company to grow product adoption from 2,000 to 10,000+ customers while increasing subscription prices.
    • Improved usability by shifting away from a data-driven information architecture towards a user centered one
    • Created a distinct and appealing look and feel that contributed to Buildium’s transformation from a low-cost provider to a value-priced product
    • Designed dozens of product improvements to drive customer satisfaction and adoption
    • Creative direction for Buildium’s brand including updates to the Buildium mark, and supporting design elements
    • Oversaw the design of multiple versions of the inbound marketing site
  • Developed a mobile product strategy and roadmap for addressing the market shift toward multiple devices
    • Staged rollout allowed the engineering and design organization to learn and grow mobile focused skills over time
    • Oversaw the creation of responsive versions of emails, marketing site, and Buildium’s resident payment portal
    • Designed and managed the development of a native mobile application for iOS and Android
  • Scaled the UX team from a solo practice to a thriving practice of nine design and research practitioners inside an engineering driven culture.
    • Established a dual-cycle agile development process with Engineering and product management that balances design and Engineering’s delivery needs
    • Incorporated UX goals into the company planning processes and vision
    • Created a set of design principles based on the company core values
    • Oversaw the creation of robust, data-driven customer personas and UX metrics
    • Built a research practice to quickly get user input using techniques ranging from task-based testing to on-site visits
    • Ran cross-company design critiques to ensure quality, provide growth opportunities for the staff
    • Developed product metrics to measure application usability and engagement

Consultant, Providence, RI, April 2005-February 2011

  • Completed projects for Thomson Reuters, Harvard Berkman Center, Legg Mason, Health Dialog, CVS/pharmacy, Anthem, Form4Oracle.com, Sapient, and Fidelity Investments
  • Owner of LickityClik developer of AboutMyLeague.com sports league management software

Design Lead KG Partners, Boston, MA, October 2007-February 2009

  • Redesigned the corporate website for the Ryder Supply Chain Solutions
  • Created a web tool for IDEXX to enable cat owners and vets to access, understand, and share local prevalence data for three preventable feline diseases as part of a product launch
  • Led the design of an award winning NASCAR Craftsman Truck Series racing site with a custom CMS system for Con-way trucking

Design Architect Dakasa Corporation, Boston , MA , full-time January 2003-April 2005

  • Led the design of the new L.L. Bean call center order placement and inquiry system
  • Led the design of project enhancing the existing L.L. Bean call center Java Swing application. Enabled level 1 reps to perform more advanced customer service functions resulting in higher user satisfaction and lower call times
  • Provided interaction design, HTML prototyping and functional specifications for a dynamic content delivery application for Orange Imagineering using the Orange SPV Smartphone
  • Transformed RedBird’s innovative security technology into functional product specifications and screen designs for offshore development

Senior Information Architect – Manager of User Experience, Sapient Corporation, Cambridge, MA, full-time April 1999-January 2003

  • Represented the Sapient Energy Services business unit for two years supporting business development and the User Experience practice
  • Developed a long term user experience and brand strategy for NYISO online applications leveraging extensive in-context interviews and observation
  • Provided visual and interaction design for the NYISO OSS energy scheduling system allowing energy traders to schedule electricity across multiple energy markets
  • Led the information architecture track for the Staples 2.0 redesign, which included new site structure and advanced personalization functionality
  • Led the UI track for the Quill.com visual and functional port to the Staples.com platform including management of the third-party design team and facilitation of client workshops to gather screen and business requirements
  • Provided interaction design for Broker to Broker stock trading platform
  • Designed the information architecture for a French language private mutual fund extranet for AXA IM

Interactive Designer – Senior Information Designer, THINK New Ideas, Boston, MA, full-time May 1997-April 1999

  • Designed BankBoston’s award-winning redesign of the corporate, personal financial services, and homepage
  • Designed and user tested the interface and structure for BankBoston’s award-winning new online account opening tool
  • Developed and user tested site structure, navigation, and strategy for a unified Nortel Networks web site as part of the Nortel Networks interim web site development team
  • Provided information architecture for Nortel Networks 1998 online annual report
  • Designed and developed information architecture for EMC Business Challenges web site
  • Designed and produced all graphics for a wide range of web sites including FUNK Software , Lightbridge , and others
  • Developed visual design and animations for Dow Corning’s HR intranet

Consultant, April 1996-May 1998

  • MediaOne Express, Cambridge, MA, consultant February 1997-May 1998
    • Designed and developed several broadband demonstration web kiosks for MediaOne Express
    • Designed versions 1.0 and 2.0 of Hometown Sports , a local varsity sports broadband video site for Eastern Massachusetts including logo design and template coding
  • Inso Technologies, Providence, RI, consultant September 1996-February 1997
    • Developed logo for DynaText software and interface for the demo CD-ROM/diskette
    • Responsible for designing interface for DynaBase web site including a number of illustrations and animations
  • Ziff-Davis Interactive, Boston, MA, consultant April 1996-January 1997
    • Led the design of ZD Net University subscription learning community including all illustrations and most HTML coding
    • Designed a new interface for ZD Net Discussion message board

American Tourister, Warren, RI, full-time June-August 1993, consultant April 1994- April 1996

  • Designed and developed several plastic parts for the Transporter , an innovative new suitcase
  • Designed and developed a handle and wheel skirt for a hardside suitcase

Volunteer

Host & Organizer, PVDUX, September 2011 – Present

  • Host and organizer of the local UX meetup for the Providence RI area. The PVDUX meetup helps people interested in UX and UX professionals to learn more about the field and meet other UX professionals in a casual setting.

Board Vice-chair, Youth in Action, Providence, RI, November 2011 – November 2013

  • Co-chaired a committee investigating real-estate investment as a revenue source.
  • Mentored the youth board co-chairs in running and facilitating the board meetings along with organizing the annual board retreat.

Board Vice-chair, Recycle-a-Bike, Providence, RI, 2010 – 2012

  • Supported the process of securing nonprofit status, budgeting, and relocation to a new shop space in Olneyville

Education

Rhode Island School of Design, Providence, RI; BFA in Industrial Design, 1994

Publications

Miaskiewicz, T. and Luxmoore, C. (2017) “The use of data-driven personas to facilitate organisational adoption — a case study,” The Design Journal

Awards

Silver Arrow — Technology, Con-way Racing Web site, Maine Public Relations Council, 2008

Best Banking Site, BankBoston Online Account Opening, Web Marketing Association, 1998

Outstanding Web Site, BankBoston-Retail, Web Marketing Association, 1998

Design patent USD0395361: Wheeled upright luggage case , American Tourister, 1998

Design patent USD0395164: Wheeled luggage case , American Tourister, 1998

Skills

Building of design and product organizations

  • Aligning business strategy with customer value
  • Team building through mentorship and hiring practices
  • Creation and enforcement of design and product standards
  • Incorporation of design tools and processes into cross-functional agile teams

Design and specification of UI behaviors of complex business applications for development by local and offshore teams

  • Visual and interaction design of screens
  • Creation of information graphics
  • Design of overall application structure and flow
  • Documentation of all system behaviors

Facilitation of business design and gathering of user requirements for software development

  • Ability to lead, develop, and facilitate task-based user testing and participatory design
  • Creation of wireframes, site maps, and process flows
  • Development of paper-based and low-fidelity HTML prototypes
  • Ability to extensively collaborate with technical teams during business and technical design processes
  • Planning and management of UI design track
  • Presentation of design recommendations and proposals to internal and external clients
  • Design across a wide range of delivery platforms, industries, and products